The Imperative of Solid Brand Foundations Before Implementing AI in your Marketing
There’s no question that the integration of artificial intelligence (AI) has emerged as a game-changer in today’s, and tomorrow’s, marketing environment. AI promises unparalleled efficiency, precision, and personalization, revolutionizing how brands engage with their audiences. However, amid the excitement of technological advancement, marketers must not overlook the fundamental importance of solid brand foundations. At the […]
Ai in Advertising 101
If you work in marketing or advertising there’s a very good chance you’ve run something through ChatGPT or tried to create a visual masterpiece in MidJourney. They’re free, they’re relative straightforward, and somewhat addictive. But if you think that these two gateway apps represent the majority of Ai’s abilities to help marketers, think again. There […]
Chat with your Closest 5,000 Consumer Friends
One of the lesser known categories of marketing to which Ai is rapidly being applied is research. A few months ago I evaluated the eye-tracking simulation Ai from 3M, VAR (https://thenickjones.com/marketing-next/the-artificial-ad-viewed-by-artificial-eyes), but Ai is being applied to less sexy aspects of research in innovative and interesting ways. One such application is BoltChatAi (https://www.boltchatai.com/) from global […]