Our proprietary system for refreshing, resetting, and sometimes discovering your brand’s soul to drive marketing and business initiatives for years to come.
CEO
CMO
Strategic Brand Positioning as the central organizing principle
Positioning brands as a central organizing principle for functional initiatives provides the basis for collaboration and alignment leading to effective business growth.
Strategic Brand Positioning as fuel for investment clarity
Helps to decode key components and develop an action oriented business model, translating to coordinated short and long term aligned guidance.
- Strategic Growth & Marketing Investment alignment
- Marketers & Product Development synchronized
- Financial Modeling connected with Consumer Realities
Brand Fight Process
We put the right people in the ring and partner with your marketing leaders, acting as a mix of archaeologists and historians to definitively articulate what is holding your brand back from powerful growth. Then we get to work to rebuild your brand foundations for long term consistency and business success.
BASELINE ASSESSMENT
Cross Functional
- Deep Dive Available Data Assessment (Consumer Profiles)
- Financial Goals Assessment
- Original Research (if needed)
- Organizational History
- Cultural Trends Assessment
- Category Assessment
HOT SESSION
Collaborative
- Marketing Objective
- Consumer Insights
- Cultural Tensions
- Category Framing
- Brand DNA
- Archetype Mapping
- Brand Conviction
- Purpose Alignment
ALIGNED DELIVERY
Report out to CEO & CMO
- Strategic Brand Positioning
- Cross-Functional Alignment
Optional
- Agency Communication Brief
- Translation to Product & Design Strategy
- Rip Video Articulating Positioning
Brand Fight Output
We like to call it the “CMO safety net.” Your new Brand Foundations will arm you with a clear and focused Brand Soul that will inspire your product, service, experience, pricing, and distribution strategies for years to come.
Brand Fight Success Stories
Case studies provided upon request.
