Whirlpool

Every Day, Care

As consumers waded through a sea of cold metal and feature wars when looking for appliances, our challenge was to make a 100 year old brand meaningful again. We did it by showing daily chores for what they really are: “acts of love.” Across social, in broadcast, through sponsorships and in documentaries, we set out to prove the value of the care we give, every day.

BY THE NUMBERS

+6.6%
Sales
+79%
Purchase Intent
+256%
Brand Sentiment

Let's get to work.