MAYTAG

The Maytag Man

After over 100 years, the Maytag brand had become old fashioned, sales were dropping, and their once-famed “Ol’ Lonely” Repairman was irrelevant. So we reinvented this advertising icon through a campaign that gave Maytag dependability a new voice and a new face. Eight years later, it’s still going strong.

BY THE NUMBERS

+47%
Purchase Intent
+24%
Preference
12%
Market Share

Let's get to work.