The New Leo Burnetts: How Independent Shops Are Filling The Creative Gap.
“Let me tell you when I might demand that you take my name off the door…That will be the day when you spend more time trying to make money and less time making advertising. Our kind of advertising.”Leo Burnett, 1967 This morning Publicis Groupe announced the merger of Leo Burnett and Publicis Worldwide. After nearly […]
In-House & Indies – The Future of Advertising
Traditional agency models are being challenged by a new wave of creativity and efficiency. In recent years, the rise of in-house ad agencies and independent agencies has been nothing short of transformative, reshaping how brands engage with consumers and approach their marketing strategies. This shift is not just a trend but a strategic evolution driven […]