Blue-Collar Creativity: The Power of Work Ethic and a Cultured Mindset
Creativity in advertising has long been associated with sleek offices, hipster coffee shops, and artistic musings. But beneath the industry’s polished veneer lies a truth that often goes unspoken: some of the most effective and innovative campaigns come from minds shaped by blue-collar values. The fusion of a relentless work ethic and a cultured existence […]
The Power of a Dumb Idea
In our business, we sometimes hear about genius ideas that changed the client’s business, or even the category, forever. But what we don’t talk about enough is the role of the so-called “dumb idea.” The truth is, some of the most groundbreaking concepts started as ideas that seemed ridiculous, impractical, or outright laughable. However, these […]
The New Leo Burnetts: How Independent Shops Are Filling The Creative Gap.
“Let me tell you when I might demand that you take my name off the door…That will be the day when you spend more time trying to make money and less time making advertising. Our kind of advertising.”Leo Burnett, 1967 This morning Publicis Groupe announced the merger of Leo Burnett and Publicis Worldwide. After nearly […]
In-House & Indies – The Future of Advertising
Traditional agency models are being challenged by a new wave of creativity and efficiency. In recent years, the rise of in-house ad agencies and independent agencies has been nothing short of transformative, reshaping how brands engage with consumers and approach their marketing strategies. This shift is not just a trend but a strategic evolution driven […]