In-House & Indies – The Future of Advertising
Traditional agency models are being challenged by a new wave of creativity and efficiency. In recent years, the rise of in-house ad agencies and independent agencies has been nothing short of transformative, reshaping how brands engage with consumers and approach their marketing strategies. This shift is not just a trend but a strategic evolution driven […]
FOR IMMEDIATE RELEASE: July 24th, 2024
Mike FreaseOWND Ideas Factory(773) 791-2094MikeFrease@ownd.com Stop Brand Neglect – 1.877.BRND.LUV A call to action from OWND Ideas Factory Chicago, IL: Fusing brand marketing academia and creative juggernauts, OWND Ideas Factory is launching a mission to combat Brand Neglect. Because right now there are brands out there – damn good brands – languishing in obscurity despite […]
The Imperative of Solid Brand Foundations Before Implementing AI in your Marketing
There’s no question that the integration of artificial intelligence (AI) has emerged as a game-changer in today’s, and tomorrow’s, marketing environment. AI promises unparalleled efficiency, precision, and personalization, revolutionizing how brands engage with their audiences. However, amid the excitement of technological advancement, marketers must not overlook the fundamental importance of solid brand foundations. At the […]