FOR IMMEDIATE RELEASE: July 24th, 2024
Mike FreaseOWND Ideas Factory(773) 791-2094MikeFrease@ownd.com Stop Brand Neglect – 1.877.BRND.LUV A call to action from OWND Ideas Factory Chicago, IL: Fusing brand marketing academia and creative juggernauts, OWND Ideas Factory is launching a mission to combat Brand Neglect. Because right now there are brands out there – damn good brands – languishing in obscurity despite […]
The Imperative of Solid Brand Foundations Before Implementing AI in your Marketing
There’s no question that the integration of artificial intelligence (AI) has emerged as a game-changer in today’s, and tomorrow’s, marketing environment. AI promises unparalleled efficiency, precision, and personalization, revolutionizing how brands engage with their audiences. However, amid the excitement of technological advancement, marketers must not overlook the fundamental importance of solid brand foundations. At the […]
Ai in Advertising 101
If you work in marketing or advertising there’s a very good chance you’ve run something through ChatGPT or tried to create a visual masterpiece in MidJourney. They’re free, they’re relative straightforward, and somewhat addictive. But if you think that these two gateway apps represent the majority of Ai’s abilities to help marketers, think again. There […]
Chat with your Closest 5,000 Consumer Friends
One of the lesser known categories of marketing to which Ai is rapidly being applied is research. A few months ago I evaluated the eye-tracking simulation Ai from 3M, VAR (https://thenickjones.com/marketing-next/the-artificial-ad-viewed-by-artificial-eyes), but Ai is being applied to less sexy aspects of research in innovative and interesting ways. One such application is BoltChatAi (https://www.boltchatai.com/) from global […]
The Cocaine Effect: How Performance Marketing Can Ruin Your Brand’s Future
Addictive and potentially destructive? Be warned, kids: It may look cool to use SEO, affiliate marketing or email to drive sales, but it only takes a few programs to get hooked! Yes, Performance Marketing has become the cocaine of the modern marketing industry. It offers the immediate gratification of short-term sales spikes and the addictive […]
The Business Savvy of Advertising Creatives: Unveiling Their Competitive Edge
In the dynamic world of business, advertising creatives stand out as remarkable assets, not just for their artistic prowess but for their inherent business acumen. Often underestimated, the best ad creatives possess a unique blend of creativity, strategic thinking, and market understanding that sets them apart as exceptionally adept business people. Even without the Business […]
If AI Isn’t Part of your Agency Solution, You’re Falling Behind
The adoption of Artificial Intelligence (AI) in the advertising industry is transforming how agencies operate, making them more efficient and effective. AI technologies are being leveraged to automate routine tasks, generate creative content, and provide deep insights into consumer behavior, thereby enhancing the overall marketing strategy and execution. AI Adoption in AdvertisingAI adoption is becoming […]
Cultivating Brands: The Essence of Constant Attention
In today’s economy, brands serve as the heartbeats of businesses, pulsating with the values and promises that captivate consumers. At OWND Ideas Factory, we champion the belief in the transformative power of brands and the marketers who strive not only for success but also for the betterment of consumers, themselves, and the planet. Some brands […]