In-House & Indies – The Future of Advertising
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Traditional agency models are being challenged by a new wave of creativity and efficiency. In recent years, the rise of in-house ad agencies and independent agencies has been nothing short of transformative, reshaping how brands engage with consumers and approach their marketing strategies. This shift is not just a trend but a strategic evolution driven […]
FOR IMMEDIATE RELEASE: July 24th, 2024
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Mike FreaseOWND Ideas Factory(773) 791-2094MikeFrease@ownd.com Stop Brand Neglect – 1.877.BRND.LUV A call to action from OWND Ideas Factory Chicago, IL: Fusing brand marketing academia and creative juggernauts, OWND Ideas Factory is launching a mission to combat Brand Neglect. Because right now there are brands out there – damn good brands – languishing in obscurity despite […]
The Imperative of Solid Brand Foundations Before Implementing AI in your Marketing
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There’s no question that the integration of artificial intelligence (AI) has emerged as a game-changer in today’s, and tomorrow’s, marketing environment. AI promises unparalleled efficiency, precision, and personalization, revolutionizing how brands engage with their audiences. However, amid the excitement of technological advancement, marketers must not overlook the fundamental importance of solid brand foundations. At the […]
Ai in Advertising 101
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If you work in marketing or advertising there’s a very good chance you’ve run something through ChatGPT or tried to create a visual masterpiece in MidJourney. They’re free, they’re relative straightforward, and somewhat addictive. But if you think that these two gateway apps represent the majority of Ai’s abilities to help marketers, think again. There […]
Chat with your Closest 5,000 Consumer Friends
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One of the lesser known categories of marketing to which Ai is rapidly being applied is research. A few months ago I evaluated the eye-tracking simulation Ai from 3M, VAR (https://thenickjones.com/marketing-next/the-artificial-ad-viewed-by-artificial-eyes), but Ai is being applied to less sexy aspects of research in innovative and interesting ways. One such application is BoltChatAi (https://www.boltchatai.com/) from global […]